Work with Make That Change
Reach the Canadians who are paying attention — and acting on what they learn.
Make That Change is Canada's destination for people who want to understand how this country works — and what it means for their lives. Our audience doesn't just watch — they use what they learn to make real decisions.
105K+
YouTube subscribers
7K+
Newsletter readers
Weekly
Videos published
40+
Countries watching
Who you're reaching
A high-intent, decision-making audience
~40%
Newcomers & immigrants
Actively making financial, career, and housing decisions in Canada
~55%
Mature audience (45+)
Established, high-income Canadians making significant life and financial decisions
~35%
International / US
People considering Canada as a destination or following Canada-US stories
What we offer
How we work with brands
Sponsored videos & integrations
Dedicated or integrated sponsorships in our YouTube deep dives. Our audience trusts our recommendations because we only work with brands that genuinely fit their lives.
Newsletter sponsorships — The Change
Sponsor a dedicated section in The Change, our weekly brief to 7,000+ engaged readers. High open rates, highly specific audience.
Content strategy & production
For brands that want to build their own Canada-focused content. We help design the strategy and produce the content based on what actually resonates with this audience.
Custom partnerships
City guide features, tool integrations, co-branded resources, affiliate relationships. If your brand fits naturally into how Canadians make decisions, there's probably a way to work together.
Brands we've worked with
Got a brand that Canadians need to know about?
Let's find out if we're the right fit. We're selective about partnerships — because our audience trusts us to recommend only what genuinely helps them.
Based in
Toronto, Canada