Perfect for  anyone curious about how ideas spread and why some trends take off while others fade away. If you’re in marketing, sales, leadership, or just love understanding human behaviour, this book is for you.

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‍The Tipping Point by Malcolm Gladwell shares how small changes can lead to massive shifts in behavior, culture, and business. It introduces key concepts like “The Law of the Few,” “The Stickiness Factor,” and “The Power of Context” to explain why certain ideas, products, or trends go viral. Through real-world examples—from the rise of funky shoes to the spread of crime reduction strategies—Gladwell breaks down the science behind momentum and influence in an engaging and accessible way.

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🚀 It change how you see the world

This book made us understand why some trends explode while others die out. Understanding the tipping point concept helped us better understand how the smallest things can have enormous effect.

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💡 It shares practical insights on career and business

Whether you're looking to get better at networking, marketing or business, this book shares some tangible insights on how to carve your way forward.

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📖 It's an easy read

Gladwell takes complex ideas and makes them digestible with fascinating stories and research. It’s the kind of book that makes you go, “Oh, that makes so much sense!” on almost every page.

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